Nicholas Wilhelm is the co-founder and CEO of CedarCreek Systems. Nicholas has been involved in operations and development in the club and hospitality business for over 15 years. He worked for Windrose Properties for 9 years assembling, entitling and developing Golf and Country Club communities in Aspen, New York and Cabo San Lucas.
Before founding CedarCreek, Nicholas was the Vice President of Sales and Marketing for Cordillera Golf Club where he introduced new value oriented memberships that included experiences at seasonally complementary clubs and lodging programs that were part of the Windrose Collection. In 2012, Nicholas moved to Newport Beach where he met Sushil Garg and founded CedarCreek Systems. CedarCreek focuses on implementing and deploying the BirchStreet application to the private club and resort sector.
Sushil Garg is the founder, Chairman and CEO of BirchStreet. As a hands-on entrepreneur, over the past 40 years Sushil has founded, run and sold a number of successful software businesses. Throughout his career, he has been regarded as a leader and visionary whose ideas, products and expertise have been on the cutting edge of the software industry. Today, Sushil is fully engaged in guiding BirchStreet forward, while maintaining close relationships with our major customers.
From an early age, Sushil’s innovative ambition led him to develop and grow numerous businesses. In 1982, he founded Pro Computer Sciences (PCS), where he created the PRO IV development language. PRO IV was the first object-oriented, fourth-generation language to bring open architecture and real-time programming to business application development. PCS was sold to a leading technology company in the mid-1980’s. Starting In 1987, Sushil built a successful consulting services firm, GDI, that focused on PRO IV development projects and was ultimately sold to one of the “big four” advertising and marketing services companies in 1999. On the heels of his GDI success, Sushil founded Sagence Systems to convert his J4 language into an application development platform for the newly emerging multi-tenant, cloud-based market, also known as SaaS, focusing on the accounting and supply chain market.
Seeing an opportunity to play a major role in significantly improving the procure-to-pay (P2P) business processes in the hospitality industry, Sushil founded BirchStreet Systems in 2002. As with many of his former ventures, BirchStreet has grown into the global leader for the enterprise application suite used to manage his targeted vertical. His strong entrepreneurial drive, technological insights and customer intimacy are key elements of BirchStreet’s culture and its success.
Steve Markle is the Chief Operating Officer at BirchStreet. Steve brings over 20 years of technology and business leadership. Steve’s responsibilities include direct responsibility for leading and managing BirchStreet’s Customer Success operational units including Project Management, Technical Service, Customer Support, Training, Account Management as well as Product Management.
In addition to Markle’s new role at BirchStreet, he will continue as an Independent Director on the Board of MarginPoint, a leading Inventory Management SaaS company. Prior to BirchStreet, he was Vice President and General Manager, CLM and SRM for Apttus, the category-defining Quote-to-Cash software provider. Markle was founder and CEO of BuildBeam, job management software designed specifically for specialty trade contractors (acquired by DaftLabs). From 2001 until 2013, Steve was an executive at Ariba (acquired by SAP), a pioneer in Sourcing, Procurement and Business Network space where he ultimately served as Vice President of Solutions Management. Markle grew up in the suburbs of Philadelphia and has lived in the San Francisco Bay Area and Southern California ever since earning his BSE in Mechanical and Aerospace Engineering from Princeton University.
Doug Sanborn is the Chief Technology Officer at BirchStreet. Doug brings a wealth of technology background, expertise and knowledge to the BirchStreet platform. His focus is to drive to continuously improve the software design and architecture across all BirchStreet’s existing and future applications.
Prior to his role in launching and managing BirchStreet’s technology, Doug had a distinguished career in software application development. First, serving as an Information Technology and Management Consultant for more than seven years with Kenneth Leventhal & Company where his team developed custom applications for the banking and corporate real estate sectors. Doug then launched and advanced Gravity Software, which offered productivity tools for financial professionals. After the sale of Gravity, he led R&D at Epicor Software Corporation for two of the company’s flagship ERP and accounting software products, targeted largely at the hospitality industry. In 2002, he joined Sushil in launching BirchStreet, where he led the creation of the SaaS platform upon which all BirchStreet products are based. Under Doug’s continuing leadership on the technology side of its business, BirchStreet has transitioned from a startup to the rapidly growing, leader in P2P software for the Hospitality industry that it is, today.
Thron Havens is the Chief Information Officer at BirchStreet. He is responsible for all customer facing systems and networks infrastructure. Thron’s group is primarily responsible for maintaining the reliability of the Company’s network which provides 24/7 enterprise-wide access to the mission critical applications provided by BirchStreet to its global customers.
Since joining BirchStreet in 2012, Thron has focused on improving the customer’s experience by implementing several new technologies as well as overseeing a full infrastructure upgrade of BirchStreet’s development and production environment. Under Thron’s leadership, the BirchStreet IT organization is continuously improving the strength and reliability of its services and incorporating new technologies to help BirchStreet maintain its leadership in procure-to-pay (P2P) for the Hospitality industry.
Thron brings over 20 years of expertise in the IT field with extensive experience growing networks from the ground up. Prior to BirchStreet, Thron spent 11 years expanding and maintaining the enterprise network needs at Minka Lighting, one of the world’s leading Decorative Lighting Manufacturers. His responsibilities included the enterprise-wide network environment which interconnected 5 remote facilities, globally.